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May 14, 2008

Introverts, marketing, and evangelism

From the Introverted Church, a link to the top 10 ways to market to introverts. Some of my favorites (with my comments in [brackets] as applied to church evangelistic efforts,

  • Introverts are territorial. This includes their personal space. [Are we ever! Imagine how I feel when a pastor asks me to turn around and hug a complete stranger?]
  • Introverts are not impressed by personality. [Why do you try and reach me with a stand-up routine?]
  • Introverts hate being rushed. [What if I still have questions?]
  • Introverts say what they mean. [If I say I'm still thinking about it, it means I'm still thinking about it.]

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Very interesting thoughts. And also very relevant to web evangelism. Giving people space without pressure is a key. I recall more than one research project finding that most lasting conversions took a period of over 2 years, and involved an ongoing relationship with Christian(s) who modelled their faith.

At Internet Evangelism Day's web evangelism resources, we try to reflect these issues.
The same non-pushy approach should surely appear in church website design too.

Blessings

Tony

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